What is image analysis?

Image analysis is the extraction of important information from images via digital image processing techniques. It's the process of acquiring information from images. Image analysis tasks can either be very simple or can be complicated. It can be as simple as scanning a barcode, or as complex as PiP. Image analysis includes tasks such as identifying shapes, detecting edges or counting objects.

Computers are used for the analysis of large amounts of data, for tasks that require complex computation, or for the extraction of quantitative information. Another image analysis tool is the human visual cortex which is highly efficient for extracting higher-level information including medicine, security, and remote sensing. The human analyst cannot be replaced by computers and due to this, many important image analysis tools are inspired by human visual models.

Techniques in Image Analysis

There are many techniques that can be used in automatically analyzing images. Each technique is useful for a range of tasks. Some examples of image analysis techniques are:

• 2D and 3D Object Recognition
• Video Tracking
• Optical Flow
• Image Segmentation
• Motion Detection

Benefits of image analysis

1. It helps to improve images for human interpretation.

2. Information can be processed and extracted from images for machine interpretation.

3. Images can be stored and retrieved easily.

Can image analysis help my brand?

Definitely! Image analysis can help your brand in diverse ways.

• It helps you to track analysis accurately.

In the past, it was all about mentions of your brand and products in social media posts. Text-based and/or direct tags of your brand. But, this method means you miss so much. What about the posts that don’t have any text?

• It helps develop positive marketing strategy

Image analysis helps you to identify all images that include your logo and product, and this will help you to develop positive marketing strategies. 

• It helps you protect brand reputation

Image analysis helps you to protect the image of your brand. By engaging in sentiment analysis, brands are able to understand how consumers feel about a product and this helps brands to improve upon their products. Again, as image analysis identifies your brand or product in an image, you will be able to prevent negative content from going viral which will eventually destroy your brand. So with image analysis which helps in managing ensuing crises, it helps you to identify potential crises triggers and eventually protect your brand.

• Discover strategic business insights

With image analysis, you are able to identify how, where, when and why consumers are using your product. When there are numerous photos of consumers using your products, it increases your brand visibility and it's an opportunity for partnership.

Hope this article has been useful to you! If you have any further questions, please contact our team, who will be happy to show you isahit's image analysis solutions.

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