Isabelle Mashola is CEO of isahit, a startup company specialising in socially responsible outsourcing of digital tasks. It provides women from developing countries around the world with a decent living while contributing to the success of its partner companies' AI projects.
Since the 2000s, the digital boom has embraced platforms and the new services they enable. Based on existing technologies, rapidly scalable, and easily understood by investors and users, they have had a powerful societal impact, albeit relatively limited in terms of technological innovation. In this phase of digital history, isahit has played its part.
But times are changing, and the stakes (climatic, economic, civilizational, etc.) are becoming more and more pressing and strategic. This is why, in recent years, pure technology, renamed deeptech for the occasion, has been receiving renewed attention. Simply put, deep tech is a small seed of industrial revolution, a paradigm shift, a breakthrough. The result of an often long and complex R&D, "deeptech represents investments that are not very sexy, that are slower, less easy to evaluate and that require more patience" , warns Xavier Lazarus co-founder of Elaia, which finances start-ups in the sector. A description that would make a trader falter, but which will be the cement of tomorrow's innovations. Possible applications include innovations in robotics, mobility, biotechnology, nanotechnology and artificial intelligence.
Potentially even more promising are the fruitful interactions that can take place between these technologies: " A good example is the coming revolution in bioproduction. This is about producing using the living as a factory. Advances in this field are the result of a convergence between biotechnologies, robotics and machine learning," notes Arnaud de la TourPresident of Hello Tomorrow.
Until now, deep tech has been the preserve of the academic world and large corporations, due to the scientific fundamentals and the very heavy investments required. But the barriers to entry have largely fallen and startups can now also invest in this field of innovation. Especially since :
Public and private investors are not mistaken and are investing massively:
As Olivier Ezratty points out: "For the public authorities, financing deeptech means highlighting companies with a strong technological heritage while putting the fruits of public research into practice. The objective: to be a precursor, at last, of the innovations of tomorrow. »
As a player in the field of artificial intelligence, isahit has been immersed in this deep tech universe since its inception. Driven by our development and listening to the needs of our clients, we must now think outside the box to invent new solutions. Over the next few months, we will be accelerating two major R&D programs that could ultimately revolutionize the way we recruit, assign and develop the skills of a task force; with ethics and benevolence. The ultimate goal: a fully automated, self-service platform.
But these deep tech projects are not just a series of 1's and 0's. Their objective is the same as the one that guides each of isahit's actions: the human impact. By increasing our capacity to train and support our community of women, we will be able to give them all the leverage they need to take their destiny into their own hands, while improving our quality of service and contributing to the development of AI in line with our values.
Only in this way can we build a desirable future in which everyone can play a part. This is, in our opinion, the only way. It is, in our opinion, the only way.
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