The digital divide is a big issue for disadvantaged populations. The challenge is to give birth to a model for developing skills, connecting people to each other and improving the living conditions of emerging-country populations through digital. Tomorrow, the work will be mostly digital and we will have to learn "at the moment" thanks to new technologies.
This vision revolves around several values: a fair, equitable world that would offer the same opportunities to everyone and that would rely on technology and the Internet to redistribute work with a social impact and thus help to reduce The poverty of emerging countries and enable them to connect to the digital world of tomorrow.
The Rockefeller Foundation defines the Impact Sourcing as "a practice of social inclusion through employment, whereby societies give work to young people from disadvantaged backgrounds." The impact of sourcing differs from traditional sourcing (which is to outsource all or part of a company's activity to avoid costs) through its impact on society, by promoting the social inclusion of people furthest from Employment. In French, "Impact sourcing" is translated as "socially responsible outsourcing". According to a study carried out by the Everest group, Impact sourcing workers would be more motivated, more loyal, and the quality of work would be higher than that of traditional outsourcing.
Despite its significant social impact, the impact sourcing does not cost more to companies that outsource since it is competitive against traditional Sourcing by offering the same services at the same rates and with identical quality. Companies using Impact Sourcing benefit from a double profit: excellent value for money and the benefit of participating in a responsible project that can be part of their CSR policy – social responsibility for Companies.
This market for socially responsible outsourcing amounts to 20 billion million. It is a market that grows much faster than that of conventional outsourcing with an annual growth of 25%. Digital tasks currently represent 20% of this market and will reach 80% market share in 2020.
The contribution of crowdsourcing platforms – to appeal to the general public or to independent professionals to propose and create elements of the marketing policy (brand choice, slogan creation, creation of video,...) – with social impact could Contribute.
A number of such initiatives in the world are available.
For example, Isahit, a young French start-up, recently entered the Impact Sourcing and outsourcing market in Africa by making people in precarious situations work, mainly women who live below the threshold of Poverty set at $2/day. Isahit is positioned as an income supplement that allows for a working time of 3 hours/day to earn €250/month.
This additional income allows them to realize a professional project like to create a local business or to resume their studies. In addition, these people are accompanied by digital training offered to enable them to appropriate the tools of the digital, the Internet and the codes of the world of work. They are encouraged to emerge from the informal economy by their bankarisation and by declaring themselves to be a local self-entrepreneur.
Six criteria are taken into account here: family, education, employment and income, health, accommodation and personal development. These criteria allow to measure the impact on the life of these self-entrepreneurs with the Social method ROI – Return on investment or ROI in French. Indeed, it is shown that for $1 of remuneration paid, $4 are injected into the economy: this money is effect spent and directly feeds the activity in the country – doctor visit, children going to school, participates in the tax (VAT, tax on Income, etc.).
The social impact associated with digital anchored in the field is a fantastic opportunity with concrete and measurable results in emerging countries in this period when migrants are making news.
Nine months after its launch, with a catalogue of more than 100 types of digital spots such as content moderation, data entry or tagging, with a hundred people coming from Cameroon, Congo, Burkina Faso, Côte d'ivoire, Senegal and Mali, which work on the platform, Isahit aims to give work to more than 30,000 people within three to four years and thus have a social impact on more than 100,000 people from emerging countries.
Isabelle Mashola, CEO and co-founder of ISAHIT
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